Hi, I’m Cara, founder of Bärg.
Wondering about the name? You’re not alone. Whether you’re reading it in Helsinki, Zurich, or Berlin, it sounds familiar, but remains slightly elusive. “bärg” literally means “mountain” in Swiss-German, but it resonates across borders. It’s a nod to my Swiss–Finnish–German upbringing, and more importantly, to what Bärg was founded to do: bridge cultures and help businesses navigate new terrain successfully.
Over the years, I’ve built experience in international strategy, marketing and events across markets. I think, speak and work like a local and my professional network across the Nordics and DACH markets allows me to connect with the right people to gain early traction for my clients.
I’ve seen firsthand what it takes for companies to succeed when entering new markets—and where they most often stumble. With Bärg, I help businesses launch and grow their presence in the DACH markets, working with an integrated local-first approach that makes expansion feel approachable and scalable.
Want to hear more? Let’s chat!